In response to the COVID-19 crisis, ANIMA implemented, within the framework of the EBSOMED project, a cycle of webinars called: “Communication, digitalisation & aftercare in time of crisis” and based on the sharing of experiences and good practices.

This cycle intended to be useful in understanding the economic impact of the COVID-19 health crisis, help develop responses to support businesses and learn to anticipate future Opportunities. The webinars were open to participants looking for inspiration and best practice from attractiveness and country marketing professionals or business support experts.

The webinar “Communication in times of Crisis” took place on June 16th, 2020 and aimed to give the participants the keys needed to set up a communication strategy with investors and public authorities using digital means. The different talks stated that Digital communication helped to keep the business community engaged using content on multiple platforms that facilitated access to information. The management of the different types of crisis communication in territorial marketing was reviewed and concrete elements were given thanks to practical testimonies in order to rebuild the image of the territory in the medium and long term.

The audience was collaborative, receptive, and quite representative of the different economic actors of the Euro-Mediterranean region. The webinars will therefore potentially inspire change within the organisations present and beyond thanks to their wide dissemination afterwards on the different social media pages of the EBSOMED project.