In the framework of the EBSOMED project, ANIMA Investment Network, in collaboration with Business France, organized the Academy "Intelligence Strategy, Customer Relationship and Communication" in Paris, France, from March 8 to 10, 2023.

The "Intelligence Strategy, Customer Relationship and Communication" Academy was the first of three training sessions that will take place throughout the first half of 2023. The aim of the training sessions is to help professionals from various organizations to better understand the opportunities presented by digital technologies and leverage them to promote economic growth and development.

The first training session focused on economic intelligence and its role in promoting foreign investments. A delegation from seven countries, including Algeria, Egypt, Greece, Morocco, Palestine, Poland, and Tunisia, participated in the event. During the three-day session, participants gained valuable knowledge on how to design a foreign investment promotion strategy and collaborate with national economic actors to improve the economic potential of their country.

One of the main highlights of the event was the training on how to use digital tools to collect, analyse, and disseminate strategic information effectively. Participants learned how to leverage digital technologies to gather data on market trends, consumer behaviour, and competitor activity, among other things. They also gained insights into how to integrate these tools into their respective professional environments to improve decision-making and drive innovation.

Additionally, the event included a visit to the innovative Fablab Descartes, which sparked creative ideas for the participants' future projects.