In the framework of EBSOMED, ANIMA Investment Network organised a BSO Management Academy under the theme “Marketing territorial innovation”, on October 2-4, 2019 in Beirut, Lebanon.

On this occasion, Lebanon Berytech, co-organizer partner, welcomed a delegation of some thirty executives and heads of economic development organizations from around the Mediterranean: Algeria, France, Lebanon, Morocco, Syria, and Tunisia.

During this three-day academy, the focus was on how to design and implement a marketing strategy in its organisation to attract investors, and in particular, highlight the innovation of the territory. Theoretical training and case studies were punctuated by study visits from local organisations such as Beirut Digital District, Speed Lebanon, IM Capital, and IDAL.

The purpose of this training was to improve the capacity of executives of economic development organisations in the region, to design, structure and promote an attractive ecosystem in order to stimulate investment.