In the framework of EBSOMED, ANIMA Investment Network will implement a BSO Management Academy under the theme « Master Class C2. Territorial Marketing - Structuring & Promoting an Attractive Ecosystem », Module F. Governance of Territorial Marketing, on March 27-29, 2019 in Nador, Morocco.

The objectives of the Academy are:

• Designing and implementing a territorial marketing strategy
• Analysing the assets and needs of a territory to build a strategy
• Building a governance that serves strategy and legitimises territorial identity
• Marketing the territory innovation and creating value with FDI
• Building a territorial communication strategy

The themes that will be addressed are:

• The components of attractiveness: from promise to proof
• An identity and marketing at the service of a shared project
• What is expected of an investment promotion agency (IPA), a regional agency, the surrounding ecosystem
• Pillars of investment promotion: strategy, institutional framework, services
• Mandates and governance of the IPY, regional agency
• Define a clear organization with stakeholders and partners 
• Presentation of project topics certifying participants

Candidates for the Economic Development Master Classes supported by the EBSOMED project must be executives of the economic development organisations based in the 10 beneficiary Mediterranean countries.

Applicants with a similar profile but based in another country may apply for the Master Classes. Their participation is at their own expense, depending on the availabilty for additional participants.

The development of a project from each participant during the entire C2 cycle will lead to certification. The project will involve the development of a strategy, service/tool or organisational innovation for the participant's employing organisation.

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Registration is available via this link.

The Economic Development Masterclasses (TEDM) are training curricula opened to C-Level executives of economic development organisations based in the Mediterranean countries. They are implemented by ANIMA Investment Network in the framework of the EBSOMED project.