In the framework of EBSOMED, ANIMA Investment Network will implement a BSO Management Academy under the theme « Master Class C2. Territorial Marketing - Structuring & Promoting an Attractive Ecosystem »,  Module H. Communication Strategy, on December 2-4, 2019 in Marseille, France.

The objectives of the Academy are:

• Designing and implementing a territorial marketing strategy
• Analysing the assets and needs of a territory to build a strategy
• Building a governance that serves strategy and legitimises territorial identity
• Marketing the territory innovation and creating value with FDI
• Building a territorial communication strategy

The themes that will be addressed are:

• Identity, brand and territory
• Building the image and deploying a campaign
• Perception vs. reality: image conveyed by the media and professionals
• Digital marketing: social marketing and data management
• Crisis management (how to give a good image in a disrupted environment)
• Hearing of the projects certifying and closing the seminar

Candidates for the Economic Development Master Classes supported by the EBSOMED project must be executives of the economic development organisations based in the 10 beneficiary Mediterranean countries.

Applicants with a similar profile but based in another country may apply for the Master Classes. Their participation is at their own expense, depending on the availabilty for additional participants.

The development of a project from each participant during the entire C2 cycle will lead to certification. The project will involve the development of a strategy, service/tool or organisational innovation for the participant's employing organisation.

---------------------------------------

Registration is available via this link.

The Economic Development Masterclasses (TEDM) are training curricula opened to C-Level executives of economic development organisations based in the Mediterranean countries. They are implemented by ANIMA Investment Network in the framework of the EBSOMED project.