EBSOMED is a 4-year project, co-financed by the European Union and coordinated by BUSINESSMED as part of a consortium of six partners. More than thirty organisations from 26 countries are also affiliated to the project....
ANIMA BSO Management Academy “Territorial Marketing - Governance of Territorial Marketing”
ANIMA BSO Management Academy “Territorial Marketing - Governance of Territorial Marketing”
Within the framework of the EBSOMED project, ANIMA Investment Network co-organized from 27 to 29 March 2019 in Morocco, in partnership with the “Agence de l'Oriental”, an EBSOMED Academy on the theme of " Governance of Territorial Marketing".
For the second session of this academy, it is in Nador (Morocco) that about fifteen executives from seven countries of the Mediterranean area were invited to take part in this "certifying training courses” on territorial marketing, development and management of cooperation projects.
The choice of the city of Nador, located in the oriental region in the extreme North-East of Morocco and facing the Mediterranean, was a strategic choice for the “Agence de l'Oriental” which wants to reaffirm its contribution to a continuous improvement of the business and investment climate and to a sustainable and shared economic development in the Oriental region of Morocco and more widely in the Mediterranean.
During these three days of training, the invited executives worked on the different modules of the theme Territorial marketing.
The ultimate objective of this academy was to develop effective training, to be a tool for capacity building in terms of management, organization and monitoring and to ensure the skills transfer.