In response to the COVID 19 crisis, ANIMA implemented, within the framework of the EBSOMED project, a cycle of webinars called “Communication, digitalisation & aftercare in time of crisis” and based on the sharing of experiences and good practices.

This cycle intended to be useful in understanding the economic impact of the COVID-19 health crisis, help develop responses to support businesses and learn to anticipate future Opportunities. The webinars were open to participants looking for inspiration and best practice from attractiveness and country marketing professionals or business support experts.

The webinar “Strategic watch and sector prospective” took place on September 22th, 2020 and focused through the various interventions on the new opportunities and perspectives that are available during and after this sanitarian crises and the need to adapt the sectoral strategies.

During this webinar, experts from both sides of the Mediterranean explained the information processing chain in a strategic intelligence service, a classic chain with automatic information capture and filtration stages, followed by the particularly important stage of human analysis, as this is what defines the quality of the information processed, supporting their presentation with concrete examples of the use of digital tools in managing this chain.

These webinars aim to inspire change within the organisations present and beyond thanks to their wide dissemination afterwards on the different social media pages of the EBSOMED project.